16th September 2009

Give the Gift of Luxury & Entertainment this Christmas with the Latest Innovations from ASUS 

As we approach the end of another typical British Summer and move into the festive season, the nation is beginning the hunt for Christmas gifts to suit family and friends. The selection of gift ideas below is perfect for meeting the needs of the whole family – whether you are seeking the luxurious, affordable or just plain fun! 

ASUS UL Series for Busy Bees… 

For the busiest boys and girls in your life give the gift of an UnLimited life through the ASUS UnLimited UL30 and UL50 notebooks:
Stunningly light, powerfully beautiful… 

The UL Series notebooks are the perfect gift for those with a truly busy and mobile life as they combine the most exquisite design with advanced technology and connectivity, all in an amazing ultra-slim light package. 

Delivering up to an incredible 12 hours battery life* and setting new standards for performance, functionality and design the UL series is the ultimate solution for staying productive and entertained whilst on the go.

Packed with features including Altec Lansing HD speakers that deliver pitch perfect sound, an anti-dust, big-gap keyboard and multi-touch pad for an easy to use, clean and comfortable typing experience, the UL series is topped off with HD widescreen displays ranging in sizes 13.3” to 15.6.

SRP: £599 inc. VAT for UL30 and £699 - £799 inc. VAT for UL50

Press Release available soon.
For scans of the product please visit:
www.tru-pr.co.uk/press/client.php?c=asusproducts#UL




Eee PC Seashell for Students and People on the Go

Perfect for students and folks who need to work and play wherever they are, the folder-size portable Eee PC Seashell is perfectly formed and affordable:

The Seashell netbook’s slender case is less than 1 inch at its thickest point and artfully curves to a razor-thin edge. With the 1008HA model available in a range of colours (red, pink, blue, black or white) there is an option to suit every taste.

Within the Seashell range (1008HA, 1005HA and 1101HA models) there are a range of top notch features such as Wi-Fi connectivity, web camera, and 160GB of storage space including online Eee Storage for sharing with friends and family or accessing data wherever you are in the world. 

Boasting up to 10.5 hours of battery life (depending on model and usage), the Eee PC Seashell can provide an entire day of computing fun and productivity no matter whether you are flying into a fashion show, or catching up on class notes over a frappaccino.

SRP: from £269 inc. VAT

For press releases please visit:
www.tru-pr.co.uk/press/clients/asus/ASUSSeashellPRFinal.pdf
www.tru-pr.co.uk/press/clients/asus/ASUS10011101PRFinal.pdf

For scans of the product please visit:
www.tru-pr.co.uk/press/client.php?c=asusproducts#Seashell
www.tru-pr.co.uk/press/client.php?c=asusproducts#1005HA
www.tru-pr.co.uk/press/client.php?c=asusproducts#1101HA




ASUS-Lamborghini VX5 for Boys who Love their Toys

Fun, fast and furious this is perfect for the supercar fanatic and boys (and girls) who just have to have the hottest gadgets.

The VX5 notebook is built for those who love living in the fast lane, with lashings of style and sitting on the cutting-edge of technology – it even roars like it’s name-sake on start-up.

With striking lines, elegant curves and a textural combination of mesh, chrome, ceramic and leather surrounding a 16” high definition display and an array of simply outstanding futuristic technology including Blu-ray, the VX5 delivers super-performance coupled with attentive design, and stylishly encapsulates the nonpareil styling and raw performance of the revered Lamborghini Reventón supercar. 

SRP: £1,999 inc. VAT

For the press release please visit:
www.tru-pr.co.uk/press/clients/asus/ASUSVX5PRFinal.pdf

For scans of the product please visit:
www.tru-pr.co.uk/press/client.php?c=asusproducts#VX5




UX30 for Travel-friendly Fashionistas who Love their Look

Sculpted, slender and seductive, this is perfect for the style conscious who just love to hit all the right notes with a la mode accessories or flying across the world to the latest fashion shows:

Stunningly light, powerfully beautiful… 

The UX30 notebook features a stunning brushed aluminium cover and palm rest surrounding a frameless high definition 13.3” display, and with a profile of just 1.96cm and 1.39kg it is effortlessly thin and light to carry. 

Boasting light sensor technology it auto-adjusts screen brightness according to ambient light settings, so no matter whether you plan to work outdoors in the bright sunshine, or watch movies in a dimly lit airplane cabin, the UX30 offers an elegantly comfortable experience.

Express Gate feature allows boot-up in less than 5 seconds – making this notebook a perfect choice for the time and style conscious. 

SRP: £999 inc. VAT

UX30 Press Release available soon. 
For the U Series press release please visit:
www.tru-pr.co.uk/press/clients/asus/ASUSUSeriesPRFinal.pdf

For scans of the product please visit:
www.tru-pr.co.uk/press/client.php?c=asusproducts#UX30




Eee Top ET2002/ET2203 for the Whole Family

Great for all-round home use and a nifty gift for Kids or for Mum the Eee Top Touch-screen Media Centres are sure to be a cracker: 

The new Eee Top models continue to provide the fundamentals of everyday computing and multimedia entertainment within an elegant and spacing saving design that can be moved easily from room to room within the home. In addition the ET2002 and ET2203 deliver the added benefit of high definition images available in larger frameless touch-screen sizes 20” and 22” complemented by dual Hi-Fi speakers with SRS Surround sound. 

The Total Media Center** provide a one-stop solution for browsing and organising multimedia files, whilst a user-friendly and really versatile touch-screen interface provides a fun and easy way to interact with a range of tasks such as Eee Memo to write and share sticky notes, or Eee Cam to record and send video messages with a 30-frame-per-second high quality camera and customisation tools so that Skyping your friends and family is so much more fun!

SRP: £559 inc. VAT (ET2002) or £819 inc. VAT (ET2203)

Press release available soon. 

For scans of the product please visit:
www.tru-pr.co.uk/press/client.php?c=asusproducts#ET2002




K Series for the Minimalists

Practical and pragmatic, the K Series offers a reliable multimedia notebook without the bells and whistles to get tasks done both in and out of the office:

With a choice of HD and HD+ widescreen LCD of up to 17.3” combined with Altec Lansing speakers and SRS Surround Sound, the K Series offers a true cinematic experience. Integrating the innovative ASUS IceCool design, the palm rest temperature is controlled to ensure maximum comfort even after prolonged use. 

Super Hybrid Engine technology balances performance needs with power consumption to preserve battery life, so users can stay entertained for longer, with up to 5 hours of non-stop usage.  

SRP: from £459 inc. VAT

Press release available soon. 

For scans of the product please visit:
www.tru-pr.co.uk/press/client.php?c=asusproducts#KSeries




MK90 for your Little Disney Princesses

A tiny 8.9” netbook no larger than a B5 storybook and just over 1kg, the MK90 is ideally sized to fit into kids backpacks as a perfect accompaniment for school or play:

The MK90 is what every good little girl will from Santa this Christmas. Available in pink or blue with a dreamy fairytale pattern, the cover is adorned with Disney themes including Cinderella and Snow White, and a Mickey Mouse shaped camera. 

The Magic Desktop is fun and Disney-themed (with lots of wallpaper choices from favourite Disney movies) and features an easy to use icon interface for kids to learn and enjoy a range of applications, puzzles and games.  

With a spill-proof keyboard and bump-proof hard drive the MK90 is reassuringly robust, and with a host of parental control options, antivirus and spam protection, it offers peace of mind for parents wanting to keep a safe eye on what the little ones are doing.

SRP: £299 inc. VAT

Press release available soon.

For scans of the product please visit:
www.tru-pr.co.uk/press/client.php?c=asusproducts#MK90




Eee PC T91 for Restless Travellers and Computer Newbies

The versatile, tiny touch screen with ‘a twist’ into a tablet is perfect for the family, kids and of course, Gran (who will love the easy to use touch interface). 

The Eee PC T91 is a touch and swivel screen computer which provides a fun and user-friendly way to perform day to day computing tasks, both at home and on the move.

Boasting a thin and lightweight profile, it can be carried easily whilst the 8.9” swivel-screen allows for a variety of set-ups such as netbook-style or a tablet slate.

The pre-loaded TouchSuite applications enable users to easily edit and upload pictures or write memos, with fingertip control allowing quick and intuitive control, whilst the 20GB of free online Eee Storage means file sharing between friends and family is a breeze. 

SRP: £409 inc. VAT

For the press release please visit:
www.tru-pr.co.uk/press/clients/asus/ASUST91PRFinal.pdf

For scans of the product please visit:
www.tru-pr.co.uk/press/client.php?c=asusproducts#T91




G60 for Gaming Web Warriors

The Republic of Gamers G60 notebook is designed for the dedicated hardcore gamer who wants the best weapon with which to beat their online opponents.
Extreme players can look forward to tasting some more of the true-to-life furious gaming action with the G60 notebook. With a futuristic yet practical construction aimed at allowing gamers to play harder, longer and faster - it boasts the best visual and audio technology available today and is the ultimate weapon for players seeking to knock down their gaming opponents. 

The G60 is World’s first notebook to sport both the NVIDIA® GeForce® GTX graphics (into a 16” notebook) and for the Creative EAX Advanced HD 4.0 audio technology, and has a backlit keyboard for all-night visibility – a combination leading to a level of immersive and real-life 3D gaming unrivalled by others. 

SRP: £1,499 inc. VAT

For the press release please visit:
www.tru-pr.co.uk/press/clients/asus/ASUSG60PRFinal.pdf

For scans of the product please visit:
www.tru-pr.co.uk/press/client.php?c=asusproducts#G60




Accessories to brighten up the Christmas stocking:

The ASUS Slim External DVD Drive (SDRW-08D1S-U) perfect for netbook users who don’t have a built in DVD drive and want to be able to play and save data whilst on the move:

The netbook craze is growing, but it can leave a small problem for those owners who, often, do not have a DVD drive included. The SDRW-08D1S-U drive is the perfect portable accessory which allows users to playback files, music or movies or burn important files whilst away from the home. 

The drive has 8x writing speeds, high speed transfer through USB connection and offers disc encryption to add password protection to the disc or part of its contents for a truly secure way to store your personal pictures and documents. 

SRP: from £49.99 inc. VAT

Press release available soon. 

For scans of the product please visit:
www.tru-pr.co.uk/press/client.php?c=asusproducts#SDRW




Finally: Versatile, compact options for the Spacially Challenged:

Eee Box EB1501 for the Home Entertainment Addicts

The compact and economic Eee Box desktop replacement delivers connectivity and performance at home all neatly tucked into a tiny 1.5L space.
Complete with full high definition HDMI output, NVIDIA® ION™ technology and the new Windows 7 operating system, the Eee Box EB1501 generates exceptional visual graphic performance, whilst using 70% less power than a typical desktop for a fast and high performance, low power solution. 

Offering 5.1 Surround Sound speaker support, the Eee Box offers users a truly cinematic audio experience. The slot load disc drive provides complete ease of use for changing media, comparable to a standalone DVD player, and with a vertical stand design of only 1.5L volume, the Eee Box is the ultimate space saving media centre option. 

With a host of other features including wireless and USB ports, the Eee Box EB1501 is just as comfortable on a work desk as it is in any living room setting, and with superb multi-task abilities affords users a seamless way to work, surf and play whilst enjoying top quality video content all around the home.

SRP: £339 inc. VAT

Press release available soon.

For scans of the product please visit:
www.tru-pr.co.uk/press/client.php?c=asusproducts#EB1501




The T1 TV/Screen hybrid for Students and Home Users

Neat, compact and perfect for students and homes where space is at a premium, the T1 offers no compromise on HD TV Computing:

The new T1 series combines a high definition widescreen display (available in 22”, 24” and 27”) with an inbuilt TV tuner, in order to deliver the highest quality output, whether you are browsing the Internet, playing back a favourite Blu-ray movie or catching up on the latest reality show.

The TV monitor integrates dual 7W stereo speakers capable of distribute cinematic virtual surround, as well as a host of fantastic visual display technologies to ensure the richest colours and clearest images for a truly  mind-blowing audio-visual experience. 

SRP: £279 inc. VAT

For the press release please visit:
www.tru-pr.co.uk/press/clients/asus/ASUST1PRFinal.pdf

For scans of the product please visit:
www.tru-pr.co.uk/press/client.php?c=asusproducts#T1


About ASUS

ASUS is a leading company in the new digital era. With a global staff of more than ten thousand and a world-class R&D design team, the company’s revenue for 2008 was 8.1 billion U.S. dollars.  ASUS ranks among the top 10 IT companies in BusinessWeek’s “InfoTech 100”, and has been on the listing for 11 consecutive years. ASUS was rated No.1 in quality and service by the Wall Street Journal Asia.

With an unparalleled commitment to innovation and quality ASUS won over 3,000 awards in 2008 – an average of 7 awards for every day of the year.
Over a remarkably short period of time ASUS has become one of the top laptop manufacturers worldwide creating compelling computer experiences that have delighted consumers across the world. ASUS are the Fastest Growing Laptop Brand in Europe and ASUS sales are outstripping manufacturers who traditionally dominated the market. 

ASUS notebooks have changed the face of the consumer electronics market place with the introduction of highly original and ground breaking notebooks like the Eee PC™ family and the Lamborghini range.  ASUS’s design excellence is renowned and it is always informed by the life-style needs of consumers creating laptops that are technologically advanced, sophisticated and refined yet ruggedly robust.

Notes to Editors
If you would like a product sample please contact the press office.
In addition we are able to organise interviews with the Marketing Specialists for ASUS UK.  Please contact the press office to request an appointment.  
Scans, specs and further information can be found on the following link:
www.tru-pr.co.uk/press/client.php?c=asusindex

Videos of new products can be found at the following link:
http://www.youtube.com/asus

You can follow ASUS on Twitter:
www.twitter.com/asusuk

Detailed stockist information can be found on the following link:
http://uk.asus.com/wheretobuy_new.aspx?sltLanguage=en_GB&country=1339

*operation lifetime subject to product model, usage conditions and configurations
** Selected models

Contact Information:

Press enquiries:
Danielle Schofield, Tru PR
t: +44 (0) 845 833 8292
e: asus@tru-pr.co.uk
www.tru-pr.co.uk

Sales enquiries:
ASUS Sales Team
t: +44 (0) 1442 202720
www.asus.co.uk
www.youtube.com/asus
www.twitter.com/asusuk