Public Relations is about reputation - company reputation and product reputation - the result of what you do, what you say and what others say about you. You can't choose whether or not to have a reputation, it happens anyway. The only choice you have to make is whether this emerges by accident or as a result of a deliberate process
As an agency, TRU manage PR, the deliberate, planned and sustained effort to establish and maintain mutual understanding between our client organisation and its public . We look after the reputations of our clients with the aim of earning understanding, supporting and influencing opinion and behaviour in their audiences.
Effective publicity can greatly enhance the performance of any organisation motivating those within it, and communicating to those outside the structure. It can be used as both a sales/promotional tool and a driver for investment and sponsorship.
Great publicity can only result from a working partnership between agency and client.
Everyone within an organisation affects the image projected by that organisation. Every time the phone is picked up or a conversation is had, the attitude and sentiment contribute to the reputation of that organisation. In most cases even a customer complaint handled sympathetically becomes an opportunity for good PR.
As an agency, TRU PR strive to become an integrated part of our client's marketing team and maintain an ongoing active dialogue to communicate in both directions, assessing the position and, in some cases, recommending internal adjustments as well as broadcasting the desired message externally to the target audience.
We aim to tailor our activity to meet your goals & objectives, employing a variety of activities to both proactively transmit your message to the audience, and have in place systems to manage unexpected incoming external influences. Our approach is very much "hands on" - we make it our business to be knowledgeable about our clients and their products.
After a sustained, well planned strategic PR campaign:
Your business should feel the benefit as in every department, staff should be more motivated and feel proud of the company
Your customers should know not only who you are but have more of an idea about your products. More importantly they should understand how these benefit them and how your services benefit them
Your customers should have 'bought in' to your values and may even perceive your business as having a personality
Most importantly of all your sales should be increasing